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How to ask for Money: An Introduction to Major Gift Fundraising

01:00 PM at Goodman Community Center (Length: 2hrs)

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Effective, sustainable, built-for-the-long-haul organizations are continually engaged in annual gift, major gift, and planned gift fundraising all the time. Unfortunately, grant-writing, events, and membership systems are often more urgent and time intensive, and as a result, major gift fundraising – building and sustaining relationships with individual donors – is too often left undone. This is a introductory course in major gift fundraising, beginning with understanding motivations behind major gift decisions. Participants will learn where major gift development should fit in a well-rounded fundraising program, how to find major gift prospects, how to think creatively about and plan for cultivation activities, and the differing roles of staff and Board. This workshop is for both fund development staff and Board volunteers and is appropriate for all levels of fundraising experience.

•  Understand why major gift fundraising is important and how it fits into a well-rounded fundraising program.
•  Learn practical ways to think about and plan for major gift cultivation and solicitation.
•  Understand the roles of staff and Board in managing a major gift development program.

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David Allen is the principle for Development for Conservation LLC, a consulting business specializing in fund development for nonprofit conservation organizations. David’s background includes 25 years working in membership fundraising, major donor development, communications, and marketing. He has worked for Nature Conservancy chapters around the country and for the Sand County Foundation in Monona, devoting his professional career to help conservation organizations and land conservancies pursue excellence in all aspects of their conservation endeavors. Locally, David is a Community Representative on the Board of Community Shares.

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Presenters/Contact

• David Allen

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Location

Goodman Community Center
149 Waubesa Street
Madison, WI 53704

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RSVP/Register

Register for How to ask for Money: An Introduction to Major Gift Fundraising

Attendance

There are 27 participant for this event.

• Alexia Sabor
• Amanda Bell
• Carrie O'Connor
• Christine Witt Sarbacker
• Dana Barre
• Dario Parra
• Dennis Perkins
• Erica
• Erin Sommerfeld
• guest submit
• Hilary Carroll
• Jami Hintz
• Jen Rubin
• jenny thimke
• Katie Castern
• Katie Kluesner
• Kelly Gundrum
• Kermit Hovey
• Kristin Roosmalen
• Libbey Meister
• Lucas Dailey
• madisonpreservation
• Miriam Grunes
• Nikki Busch
• Rachel Whitmore
• Steve Braker
• Suzanne Sarah Forsberg